Page views per session is the average of the number of pages viewed during a visit on your site. If you see some channels doing well you can invest more time or resources in it to get more quality traffic. Monitoring channels can tell you about the behavior of your users and how they end up on your website. It can give you an insight into the success of your advertising or marketing efforts. If you are using search ad campaigns, you can see how many users are coming through these ads to your website. Organic search can show you how successful your organic and SEO efforts are. It is important to keep a track of all these sources and look at which ones are contributing more.įor most businesses organic search will be the top channel bringing in the most traffic. These channels can include organic search, direct, referrals, social media, email, paid search and more. This also helps you know which marketing efforts are successful in driving traffic to your website. You need to monitor different channels to better understand your user behaviour. ChannelsĬhannels are sources through which users come to your website. Using this analysis, you can determine when to run promotions or schedule content in order to engage more unique visitors. Similarly, you will see when they decrease. For example, if you have a promotion going on chances are the number of unique visitors will be high. It will show you when unique visits are high and when they are slow. This metric enables you to understand your visitors. However, if they visit your site from a different device then that might count as a new visit. For example, if a user visits your website 4-5 times in a day it will still be counted as one visit. Unique visitors are identified by their IP address along with the cookie on the browser they are using. They are counted once even if they have visited your site before.
Unique visitors are first time visitors to your website for a certain period of time. You can optimize your website or test out various site versions to see what makes your website more engaging to the audience. If you want to reduce the bounce rate, then you can examine your bounce rate from different angles. Let us know if you need help tracking website interactions beyond bounce rate. Tip: For single page websites to blog posts, you can get a better picture of engagement by measuring the amount of time spent on the page, scroll depth, and heat-map tracking. However, if you have a single-page site such as a blog or any other type of content where a single session is expected then high bounce rate is normal. This indicates that people are leaving your website without engaging. If you want users to visit more than one page, then a high bounce rate is not ideal for your website’s success. Bounce rate is single-page sessions divided by all sessions. For example, when a user visits your website and exists without taking any other action. A bounce is measured as a session that triggers only one request to the Analytics server. Bounce Rateīounce is a single page session on your website.
If you are just beginning with website analytics or you feel like you are not getting the accurate data you need, here are five key metrics that can help you track quality website traffic. It is important that you track quality traffic that has a high potential to convert. Useless website traffic will leave as soon as they visit. It is also important to note that not all the traffic coming to your website are leads. Which is why it is important for marketers to narrow down which metrics align with their business goals so that they can have the data they need. However, one might get confused as there are so many metrics to track. These metrics will also help you in optimizing your website and converting visitors into customers. Analyzing your website metrics or KPIs will help you assess the performance of your website. Whether you have a small business or a big one measuring website traffic is imperative to understand your visitors and how they engage with your website.
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